Friday, January 24, 2020

scuss the variety of dramatic effects achieved in the three speeches :: English Literature

Discuss the variety of dramatic effects achieved in the three speeches of your choice, and consider what they reveal about the characters of each speaker In his plays, Pinter uses long speeches quite frequently, aiming to achieve numerous forms of emotional effects. In The Caretaker, a play about down-and-outs in a flat in West London, the characters often speak at length, relating their opinions, thoughts and random events from their pasts. The three individuals in this play are very different in their styles of discourse. Despite the fact that they are all in a motivational rut, they all have different approaches to their ambitions. Davies, the itinerant tramp, is the hate icon. He represents all the deficiencies of human nature, in that he is conniving, backstabbing, scheming and, where he can get away with it, obnoxious. Although he is only accommodated because of Aston’s generosity, he quickly tries to assume as much power in the flat as possible. He makes several monologues, each revealing some new unpleasant trait about his character. The audience are increasingly appalled by the complete lack of scruples he displays. On page 95, he demonstrates a capacity for abuse that very exaggerated. He is alone in the room with Mick, and perversely angry about what he sees as a lack of generosity in Aston. â€Å"He don’t give me no knife!† he whines, selfishly, as though any host is obliged to provide their guests with a bread-knife. Later on in the play, he rants at Aston for failing to â€Å"slip me a few bob,† despite the fact that Aston gives him five shillings. At the start, he displays such a degree of ignorance and paranoia that the audience have to laugh at just what an absurd character he is. â€Å"What about this gas stove? He tells me it’s not connected. How do I know it’s not connected? Here I am, I’m sleeping right with it, I wake up in the middle of the night, I’m looking right into the oven, man!...I could be lying there in bed, it might blow up, it might do me harm!† Despite his boastful fabrication of a former life of luxury and comfort – â€Å"I’m no stranger to beds† – he is ridiculously afraid of a disconnected gas stove. The fact that he ignores Aston’s reassurances indicates that he is also very stubborn. He then launches into one of his typical, vague invectives. â€Å"I told him about them Blacks using the lavatory. I told him, it was all dirty in there, all the banisters were dirty, they were all black, all the lavatory was black.† For all his racist bravado, and hateful,

Thursday, January 16, 2020

Barco Projection Systems – 1

Barco Projection Systems – Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment which was a niche market.Historically, Barco entered the projections market with the lower-end scan rates for video applications and has been adding depth to its product line by improving the scan rates. Thus, subsequently BPS created data projectors and ultimately graphics projectors. However, BPS had been limiting the projector scan rates in each of these three segments thereby clearly differentiating the products in terms of the segments. 2. On page 12 of the case, Dejonghe comments t hat â€Å"all of our projections, however were based on the assumption that Sony would respect our vision of the market place’. What does this mean?When does one competitor accepts another’s vision of the market? Traditionally, BPS’s competition had followed its practice of segmenting the projections market by the scan rates. By strong commitment to R&D, BPS had brought about continuous improvements in the projector scan rates and thus established itself as a comprehensive player with presence in all the segments. Based on this, BPS had a vision that it will continue to drive the technology improvements in the market (in terms of the scan rates). Also, Sony had always positioned its projectors below that of BPS in terms of performance.This made BPS assume that Sony will follow its vision of the market. Generally, a competitor might accept another company’s vision of the market if the other company – a. Is a clear market leader and has a good under standing of the market needs b. Is the front-runner in bringing new technology to the market 3. Why did Sony decide to reject BPS’s vision of the market in August 1989? Although BPS had been a technology leader, since 1985 BPS had been continuously watching and incorporating the tubes used by Sony on its projectors.This was a clear transition of BPS from being a technology leader to a follower of Sony’s technology. Further, there were no suppliers apart from Sony components that produced tubes with the quality necessary for high-end graphics projection. As a result, BPS had to heavily rely on Sony for the tube technology. Sony perhaps believed that BPS did not innovate at a fast enough rate to capture the growth potential in the market. So Sony decided to put itself ahead of BPS in terms of the market vision. 4. How serious a threat is the Sony 1270? What are Sony’s objectives?On the performance scale, 1270 is positioned above BPS’s BG400, so the image of BPS as a high-end player in the projectors’ market is under serious threat. Also, the 1270 is targeted at the U. S. and European markets from which BPS had 83% of its graphics revenues. This will significantly affect share of the BG400 in these markets. If the 1270 is priced at the lower end ($15,000), it can also eat into the market share of BD600. Further, at this price level, the 1270 has the potential to serve both the data and graphics segment which will destroy BPS’s segmentation practice.The huge growth potential (~40%) expected in the graphics segment has perhaps prompted Sony to drive the technology change in this segment and develop the 1270. In addition, by pricing it lower Sony aims at merging the data and graphics segment and thereby achieving economy of scale. Sony aims to eventually make the graphics segment a commodity market rather than a niche market. 5. Did Barco make a mistake somewhere along the way or do things like this ‘just happenâ€℠¢ when competing in high technology business on a global scale? Sony’s release of the 1270 is not an incidental event.BPS’s failure to continuously innovate and update the technology of their projectors made them lose their technology leadership position to Sony. Following Sony’s tube technology was a direct conflict with BPS’s belief that Sony will accept their vision of the market. As a result, BPS did not foresee that Sony could be ahead of their own projections in terms of the scan rates and prices in the graphics projector segment. BPS also failed to realize that niche markets are always prone to be commoditized eventually. 6. What should Barco do with respect to Price?Since there is only market speculation on the Sony 1270’s price, Barco should wait for Sony to announce the actual price of the 1270. At two different pricing levels ($20,000 and $15,000) of Sony 1270, various pricing levels of BG400, the associated revenue loss (assumed % for t he reduced prices) and the margins are calculated below. Scenario 1: Sony 1270 Priced at $20,000| | | | | BG400 Pricing| Price per unit $| Marigins %| Cost per unit $| Est. Revenue Loss| Estimated Revenues $Millions| Total Marigins $Millions| No Reduction| 24,000| 29%| 17,040 | 30%| 8. 6| 2. 6| Reduced Price| 23,000| 26%| 17,040 | 25%| 9. 60| 2. 5| | 22,000| 23%| 17,040 | 20%| 10. 24| 2. 3| | | | | | | | Scenario 2: Sony 1270 Priced at $15,000| | | | | BG400 Pricing| Price per unit $| Marigins %| Cost per unit $| Est. Revenue Loss| Estimated Revenues $Millions| Total Marigins $Millions| No Reduction| 24,000| 29%| 17,040 | 60%| 5. 12| 1. 5| Reduced Price| 23,000| 26%| 17,040 | 55%| 5. 76| 1. 5| | 22,000| 23%| 17,040 | 50%| 6. | 1. 4| In the first scenario, with pricing reduction of BG400 the total margins are clearly reducing. So, the current pricing should be retained. In the second scenario, a price reduction in the range of $23,000 may be considered to achieve slightly better reve nues with the same total margins. Even at the $15,000 pricing level of Sony 1270, changing the price of BD600 would not do any difference to its total margins. So the pricing of BD600 should be retained at the current levels in both scenarios. 7.What should Barco do now with respect to its product development plan? Short-term plan: Since BD700 is clearly inferior to Sony 1270 in terms of performance, it cannot be positioned higher. Hence, the development of BD700 should be put on hold immediately and BPS should instead focus on developing the BG800. The cost of developing the BG800 in time for the InfoComm should be compared against the cost of a BPS initiated marketing campaign to promote the BG800 and the pace of its development should be decided accordingly.The BG800 should be priced above the 1270 and BG400. Long-term plan: BPS should re-examine its vision for the future and plan for continuous technology updates to create more depth in the product line. BPS should also develop other suppliers for its projector tubes and reduce its dependence on Sony. After the release of BG800, BPS should realign the pricing of BD600 and BG400 to maintain the segment differentiation. Eventually, the data and graphics segments are likely to be commoditized and so BPS has to look at product line extensions in terms of width as well.

Tuesday, January 7, 2020

The Tragedy Of The Mist By Michael Apted - 1122 Words

The Tragedy That is Gorillas in the Mist Entertainment media, such as television and literature, have often used the archetypal plot tragedy. Tragedy is a plot in which greatness can be crushed and goodness, in turn, defeated. Often, a tragedy presents the challenges of adulthood, rather than a romanticized version of life, proclaiming beauty and youth. In a tragedy, a hero accepts a call to action to go on a journey, and, along the way, fate thwarts their efforts, and they perish or are defeated. Afterwards, the audience experience a feeling of catharsis, or â€Å"the releasing of a strong emotion (such as pity or fear)† (Merriam Webster). Director Michael Apted’s Golden Globes winning movie, Gorillas in the Mist, closely followed the plot of a tragedy. Apted uses archetypal characters, symbols, and pathos to portray a tragedy. Using archetypal characters, such as Dian Fossey, Bob Campbell, and the Batwa, Apted depicts a tragic plot in Gorillas in the Mist. Dian Fosse y travels to the mountains of Central Africa in order to protect the mountain gorillas whose population was rapidly succumbing to poaching in the area. In order to save their lives, Fossey gives up personal relationships, and devotes all of her attention to the gorillas. In Apted’s film, Fossey represents the tragic hero; she takes a call to action to save the mountain gorillas, and is thwarted by efforts from locals in the area, and is eventually murdered for her efforts to protect them. Although her